April 25, 2013

The Citadel and adidas Announce Partnership

Charleston, SC. – The Citadel and adidas today announce a five-year partnership in which adidas will be the official athletic footwear, apparel and accessory brand of the Bulldogs through the 2018 season.

“The Citadel is excited to partner with adidas.  We were seeking to coordinate our team apparel and look, and adidas is precisely what we needed and wanted,” said Larry Leckonby, Citadel Athletic Director. “We know that our cadet-student-athletes will be proud to join the list of outstanding college and professional programs that wear the adidas brand.”

Through the partnership, adidas will supply the Bulldogs with all apparel, footwear and accessories for competition, practices, training, coaching, travel, recruiting and media engagements starting July, 1 2013 for all 16 intercollegiate athletic teams.

"Our goal at adidas is to help athletes perform better and we look forward to introduce the best in performance footwear, apparel and accessories to The Citadel and their fans,” said Mark Daniels, Director of Team Sports for adidas America. “We’re excited to begin our partnership and help The Citadel student-athletes become stronger, lighter and faster." 

The Citadel fans will be able to purchase adidas’ wide range of products, including sideline gear, coaches’ polo shirts, hats, jackets and outerwear at The Citadel bookstore both in stores and online.

About adidas
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard, Lionel Messi, David Beckham, Robert Griffin III, Von Miller, Candace Parker and Heather O’Reilly. adidas is the official uniform and apparel provider for the National Basketball Association and Major League Soccer and develops high-performance footwear, apparel and accessories for more than 70 collegiate programs including Notre Dame, Michigan, Texas A&M, UCLA, Tennessee, Indiana, Nebraska, Wisconsin and Louisville. 

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