CHARLESTON, S.C. - The Citadel Athletics Department announced on Monday a new partnership with Peak Sports MGMT to oversee multimedia rights and enhance The Citadel Athletics marketing brand.

"We are very excited to partner with Peak Sports to grow our multimedia rights and our marketing brand," said director of athletics Mike Capaccio. "The Citadel is already recognized, but this partnership will allow us to expand and promote our brand to the next level, especially in the Charleston and surrounding areas. It was also important for us to team with The Citadel Brigadier Foundation to finalize this agreement and to make it happen. This partnership will also allow us to provide better service and stewardship to our corporate sponsors. Additionally, I would like to thank the hard work of Kevin Olivett, Associate A.D. of External Operations, Russell Frierson with The Citadel Brigadier Foundation and our consultant on this venture, Dan Gale of Leona Marketing Group, who lent his expertise in this process."

Peak Sports will manage and sell all sponsorship inventory for The Citadel Athletics, including venue signage, program advertising, digital and web content, game sponsorships and special events, along with several other opportunities.

"We are absolutely thrilled to partner with a program like The Citadel," said Peak Sports MGMT President, Ryan Holloway. "The honor, pride and pageantry that comes from a place like The Citadel is rivaled by very few in all of college athletics. We look forward to getting started and fully integrating ourselves in the Charleston community. The Bulldogs are under great leadership with Mike Capaccio at the helm and we look forward to working with his diligent staff."

The agreement between The Citadel and Peak Sports, which is for five years, provides The Citadel Athletics with a significant financial guarantee each year and a revenue sharing amount distributed once the thresholds are met.

Peak Sports and The Citadel Athletics Department have tabbed AJ Hantak as general manager of the newly created Citadel Bulldog Sports Properties. Hantak, along with an account executive will serve as full-time staff members of The Citadel who will fully integrate themselves with the university, athletic department and the Charleston community and beyond.

More on Peak Sports MGMT:
Peak Sports MGMT is a sponsorship/advertising and event management firm out of McKinney, Texas. Current properties for Peak Sports include, University of Central Arkansas, Southeastern Louisiana University, Austin Peay State University, West Texas A&M University, Southern Illinois Edwardsville, Pittsburg State University, Eastern Illinois University, Murray State University, Nicholls State University, Northwestern State University, Lamar University, Missouri Western State University, Central Connecticut State University, Dixie State University in addition to the Frisco College Baseball Classic and the Round Rock College Baseball Classic, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on Twitter.