The Citadel has partnered with Affinity Licensing to manage the College's trademark licensing program.   Following a formal RFP process, the University determined that Affinity's passion for growing brands and commitment to service and technology were compelling factors in their selection. 
 
We are thrilled to enter this partnership with Affinity," said director of athletics Mike Capaccio. "From the early stages of this process, we felt very comfortable working with Wil and Brian to help build our brand at The Citadel. We cannot wait to get going and see all the great things ahead for The Citadel Athletics."
 
Affinity Licensing will act as the exclusive agency to manage the College's consumer products licensing relationships with manufacturers and retailers.  The Citadel will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products, and grow retail distribution. 
 
"Our entire team here at Affinity is extremely excited to partner with The Citadel, "Brian Eubank, Director of University Partnerships at Affinity Licensing, said.  "The Citadel has a long and rich tradition of academic and athletic excellence. We look forward to working closely with their staff to increase brand exposure and revenue opportunities."  

About Affinity
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry-leading technology, and strategic revenue objectives to deliver a better approach to brand management.  Affinity Licensing has offices in Carlsbad, California and Winston-Salem, North Carolina.