CHARLESTON, S.C. – The Citadel and adidas have entered into a 5-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Bulldogs through the 2018-2023 seasons.
 
adidas will supply the Bulldogs' sixteen NCAA Division I sports programs with footwear, apparel, uniforms, accessories and equipment for all of its team and individual cadet-athlete competitions, practices, training, travel, coaches recruiting travel and media engagements.
 
"Citadel Athletics is excited and honored to be extending our partnership with Adidas," said Interim Director of Athletics Robert Acunto. "The adidas brand is closely aligned with The Citadel's core values of Honor, Duty and Respect, and their position as a global leader in the athletic footwear, apparel and accessory industry also meets the high standards our cadet-athletes, coaches and loyal Bulldog fans expect. We look forward to proudly wearing adidas and continuing to grow our relationship together over the next five years." 
 
"Our mission is to help athletes perform better and over the next five years, we'll empower The Citadel's student-athletes by providing the Bulldogs with our newest and most innovative uniforms, footwear, apparel and equipment," said Jim Murphy, director of NCAA Sports Marketing at adidas America. "We believe that sport has the power to change lives and this new partnership provides us an opportunity to collaborate with The Citadel and help them execute their mission to enrich the lives of student-athletes, provide opportunities for physical, intellectual and social growth, and to win conference championships."  
 
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).