SoCon Launches New Travel Hub with FanPlans
10/1/2026 11:05:00 AM | General
SPARTANBURG, S.C. – The Southern Conference has launched a new partnership with FanPlans to create SoConTravel.com, the conference's official hotel reservation and travel booking platform.
FanPlans is a one-stop platform designed to help fans build their live event experience with hotels, tickets and local guides for games, concerts, championships and more. With a free FanPlans membership, fans can designate a college to support, with a portion of revenue generated from their bookings going back to that institution.
SoConTravel.com will provide fans with a centralized resource to search for and book hotel accommodations when traveling to Southern Conference championships and member campuses for athletic events. The platform will feature dedicated travel pages for conference championships along with individual pages for SoCon member institutions.
In addition to simplifying travel for SoCon fans, the partnership creates a new revenue opportunity for member institutions. Schools will receive a portion of the revenue generated from completed hotel bookings made through their school-specific FanPlans portal, allowing fans to support their favorite institution while booking travel they were already planning to make.
"Our fans travel throughout the year to support their teams, whether that's attending a conference championship, an away game or visiting a member campus," Southern Conference Interim Commissioner Geoff Cabe said. "SoConTravel.com gives them an easy, centralized resource to plan that travel while also creating an opportunity for those bookings to generate revenue that supports our member institutions. It's a model that connects fan loyalty with tangible value for our schools."
As part of the partnership, Stayker, the hotel booking platform powering FanPlans, will also handle hotel sourcing, contracting and group housing for the Ingles SoCon Basketball Championships in Asheville and other conference events.
Fans can visit SoConTravel.com to explore travel options and book accommodations for upcoming Southern Conference events.
About FanPlans
FanPlans is a one-stop site for building live event experiences, providing access to hotels, tickets and local guides for games, concerts, championships and more. With a free FanPlans membership, fans designate a college to support, and FanPlans sends a portion of revenue from their bookings back to that school. Schools do not need to sign up or enter into an agreement to benefit.
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